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Fake Food Making

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Fake Food Making

The art of fake food making, also known as food styling or food presentation, encompasses the creative process of crafting and arranging food to achieve visually captivating results for photography, film, television, and other media. In this practice, non-edible materials like silicone rubber, wax, or Styrofoam are often employed to create lifelike food items suitable for use in commercials, movies, or other visual media. Food stylists leverage a variety of techniques, including strategic lighting, props and camera angles, to enhance the visual appeal of the food. Additionally, they use specific food products, such as glycerin, to create glossy effects on fruits. It’s important to note that this process is distinct from artificial food production.

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Popularity of Fake Food Making

The art of crafting imitation food, commonly known as “sampuru” in Japan (derived from the English word “sample”), has become a popular industry widely across the globe. Widely utilized in Japanese
restaurants for vibrant window displays showcasing menu items, this meticulous craft has found its way into diverse applications globally. Beyond its role in restaurant presentations, fake food making is
embraced in various countries for advertising, educational purposes, and film and television production.

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